The firm
Founder-led. Built in Boise. Florida forward.
Founder-led. Full-stack in the making.
Marshall Land Group is a founder-led land firm — one founder, five service lines in the making, and a Florida wholesale operation on day one.
We work with a network of developers, real estate firms, and title partners who tell us exactly what parcels they're buying — location, size, terrain, price range. When your land matches, we bring you a fair, written cash offer as their partner. You get the cash. Our partner gets the parcel. We get the commission. Straightforward, transparent, and honest about who does what.
Jonathan Marshall founded MLG in Boise, Idaho as his second career and fourth net-new business. His first career was in advertising and creative — building brands, standing up businesses from zero, and telling the truth about them. Those are the instincts MLG is being built on.
It's founder-led on purpose. When you reach out, you talk to me — not a call center, not an SDR, not “our acquisitions team.” I underwrite every parcel myself and send offers I can stand behind.
Vacant land is one of the most inefficient markets in American real estate. Owners wait years for buyers who never come. Most Florida land owners have never been offered a fair, written cash number — they've been ignored, low-balled, or asked to list with an agent who won't show the parcel.
We're starting with Florida wholesale and building outward from there — investments, dispositions, development, and partnerships as we earn the right to. I'd rather close ten deals cleanly than promise a thousand.
Underwrite like it's my last dollar
Every parcel gets the same diligence: comps, access, flood, terrain, title. I'd rather pass on a hundred deals than force one.
Move at the speed of certainty
Sellers choose us because a fair offer this week beats a maybe next year. We close what we sign.
Show the receipts, in build mode
We're pre-first-deal as of launch. As deals close, we'll publish the numbers — wins, losses, and lessons. In an industry full of talk, transparency is the plan.
Leave every parcel better
Cleaned titles, documented access, honest disclosures. Land should trade cleaner after we've owned it.